Me! Me! Me!

I had absolutely no intention to blog about Me! Me! Me!, the music video accompanying the single of the same name by Japanese Electro Pop DJ Teddyloid until the urge to do so came over me all of a sudden. Me! Me! Me! is a short film/music video animated by Studio Khara that's picked up a lot of heat and attention due to it's perceived controversialness and shock value. The reactions of those viewing it as cheap and shallow is perplexing me a little and I took a while to think about why some people found the video this way whilst others have found it to be extremely deep and thought provoking.

The first big barrier seperating the two aforementioned groups is the maturity of the content. Despite being a 5 minute music video for an electronic pop song, it contains a lot of mature images including nudity and gore. What sets Me! Me! Me! aside from other things controversial for containing these things however is that none of these things are used for the sake of it. The sexual explicitness is a key plot point in the story the song and video is trying to convey and the more gruesome action scenes are to be taken as metaphors. From being naturally exposed to peoples opinions on the short, and from listening to the lyrics of the song and thinking about the animation, I've pieced together a few interpretations of it.